Dexthis.com » Web Marketing

Are you the face of global search?

flo — Thu, 29 May 2008 21:03:02 +0000

The hunt for the face of Global Search is on!
Oban Multilingual, specialists in Multilingual SEO (Search Engine Optimisation), are throwing a contest to discover World Wide Web Search Talent, available at www.faceofglobalsearch.com.

This competition is about discovering what are different search habits in various culture. Oban Multilingual specialise in drawing more traffic to client’s sites by localising their content in different languages for targeted audiences. It is in this perspective they have launched this campaign: to establish how people search for holidays online and be able to learn from their behaviour.

The top prize is a £250 travel voucher, which can be won simply by playing a game on the faceofglobalsearch website. This game is quite simple but fun and asks you 5 questions about your travel habits. It’s not the easiest game (took me a few attempts before success) but it’s quite fun and worth the chance of winning £250.

If you are a Search Engine Marketing Individual interested in Multilingual SEO, then you might want to get in touch with Oban Multilingual, who will be able to provide you with additional information as to how to increase the visibility of your website for international audiences. Simply go to www.obanmultilingual.com to read more on the subject.

And don’t forget to take part in the competition… after all I was involved in the design of the site

Google is watching you

flo — Mon, 07 Apr 2008 22:31:01 +0000

Online privacy is one of the most controversial subjects facing Search Engine Giants such as Google, Yahoo and Microsoft Live! Search.

The BBC reports today that the European Commission advisory body on data protection has advised these web giants to delete their users’ personal data after a period of six months.

This decision is likely to be supported by local governments within the E.U., as well as protection rights movements and users in general. Currently, the period for deleting personal data is of :

- 18 months for Google and Yahoo
- 13 months for MSN

Google argues it was the first to come up with the concept of anonymising consumer data after a certain period of time. Google adds that they take online privacy very seriously and that this issue is at the heart of their products.

This decision would come at a strategic point at which giant online firms are competing for the biggest shares of the market. With Microsoft likely to acquire Yahoo in the next few months, this decision would put a strain on how long the users’ information can actually be used for marketing purposes.

Of course in terms of online SEM this would inevitably have quite an impact, especially since social networks are starting to gain popularity in terms of advertising, by their ability to target users according to other factors than their location and searching habits.

(to be continued…)